Prof. dr. Max M. Louwerse is Professor in Cognitive Psychology and Artificial Intelligence in the Department of Cognitive Science & Artificial Intelligence at Tilburg University, and Professor by Special Appointment at Maastricht University, principal investigator at BISS. He currently serves as Scientific Director of the DAF Technology Lab, a cutting-edge virtual and mixed reality lab.
Louwerse received his PhD in computational and psycholinguistics (University of Edinburgh) and received tenure and promotion as Full Professor in the Department of Psychology and the Institute for Intelligent Systems (IIS) at the University of Memphis, and served as Director of the IIS.
Louwerse published over 200 articles in journals, proceedings and books in cognitive psychology, cognitive science, computational linguistics, and psycholinguistics on a variety of topics, including symbol grounding, educational psychology, and virtual reality. He holds two patents.
Louwerse served as principal investigator, co-principal investigator, or senior researcher on projects acquiring almost €40 million ($40 million) in both the United States and the Netherlands, often in collaboration with industry partners.
Louwerse is responsible for the scientific research behind SpaceBuzz, a non-profit organizations that creates ambassadors of planet Earth, by developing innovative technologies for education, including virtual reality, intelligent tutoring systems and artificial intelligence.
He is founder and scientific director of the DAF Technology Lab, the virtual and mixed reality lab on the Tilburg University campus, is co-founder of the Jheronimus Academy of Data Science the graduate school in data science, and co-founder of MindLabs.
He has served for almost 15 years as Associate Editor of the journal Cognitive Science and has served on editorial boards of several journals in cognitive science and artificial intelligence. He serves on several steering and advisory committees.
Louwerse is author of the popular science book Keeping those Words in Mind: How Language Creates Meaning, and Understanding Artificial Minds through Human Minds. The Psychology AI, available in (online) bookstores. He is a frequent blogger of Psychology Today.